I love it that when people experience anything with horses or birds of prey, they tell me about it. It's true... this life with horses has paved rather amazing paths for me. From oud-infused palaces in the desert, to storied studs in Normandy, Britain, South America, Kentucky and my childhood home here in the Rockies, the horse and business combination has served up some pretty amazing adventure. Backing out for a wider view, however, the truth is that it's actually a drive and intense curiosity for story that has pushed these experiences. Horses and falcons and mountains and wild rivers, a little bit of Hollywood, fascinating world doers and a super hunky wild-rivers guy happen to be the beloved manna behind my story.
from that place to lay out a moment of joy, of original thought, elevation inspiration, insight, bridge, connection or even a stretch of wonder is my raison d'etre.
The trouble was that nobody could find these tales. So.
I dove deep and learned to market so all of it could be seen, and in the words of Hutch Mansell, “I maaay have overcorrected…”
From working with an underground group of some of the worlds top SEO specialists, and then with Intent Based Branding and behavioral response direct marketing, then to Web3.0 Metaverse gaming pioneers and the like, I found myself in the deep end of the marketing pool. Highly skilled, but on a foreign planet driven by metrics instead of bridges - uninspired and burned out. So I took a few months off, listened to all seven Harry Potter books while cleaning stalls, rode my horses and retooled.
What lights me is seeing new fires in people connect and bridge with their day to day. Whether rekindled directions for long held ideas or fanning a new spark that flashed the moment before, there’s a moment when they reveal their track when the air crackles around them. I see it when people first tell me their story, and with the gratifying flashpoint when limitations crumble before truth of inspiration.